Art-Smile (Dr. Boris Mezhericky)
According to our open methodology, this clinic scored 36.7/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #16 of 18 ranked clinics · Last checked: 25 September 2026
36.7/100
Positions by Rating Profile
- Overall Transparency & Trust#1636.7/100
- Best for Expats#1533.8/100
- Best for Dental Implants#1631.5/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1626.4/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#1236.1/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
Dental clinic on Haifa's Moria medical strip run by Dr. Boris Mezhericky, offering orthodontics, cosmetic dentistry and implants in-house plus referred oral surgery and plastic surgery specialists.
Licensing: the MOH register holds exactly one dentist surnamed Mezhericky — "Mezhericky Boris" (Hebrew register spelling, surname first), licence 2-6397, permanent, active, issued 09/03/1992, registered city Haifa. He holds no MOH specialist certificate, so the orthodontics and implant work the site advertises is general-practice scope rather than a registered specialty. The Google Maps listing was re-read on 2026-09-02: address Moriah Ave 40, 3457206, phone +972 4-851-1571 and website art-smile.co.il all match the card, and the listing still carries no star rating and no reviews at all — which is why both reputation fields are null rather than low. Browser follow-up 2026-09-03: art-smile.co.il was opened in Chrome to settle the "3D in dentistry" page the earlier pass could not read. The page is an empty stub - its body is the heading alone - and several sibling pages are equally thin, so hasCBCT stays null rather than being inferred from a navigation label. The browser render did surface four things the fetch had missed, all published by the clinic in its own footer: a Facebook page (facebook.com/profile.php?id=100064117743310), an Instagram account (@artsmile__clinic), a WhatsApp link (wa.me/97248511571) and the e-mail borism146@gmail.com. The site also carries a Russian version at /ru/, alongside Hebrew; there is no English version, which is what englishVersion: false already records.
Strengths
- Information Transparency: 18 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- Reputation & Reviews: 1.5 of 5 verifiable points (missing: google review volume; tripAdvisor presence)
- AI & Search Visibility: 2.5 of 8 verifiable points (missing: mentioned for: English speaking dentist Israel; mentioned for: dental implants Israel; mentioned for: emergency dentist Israel; mentioned for: Israel dental clinic for expats; dedicated service pages)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s2] | 4/4 |
| ✓ | Dentist names listed [s1] [s2] | 3/3 |
| ✓ | Dentist specializations listed Referred specialists' fields are named alongside the clinic's dentists [boris-mezhericky-artsmile-haifa-deepen-10] | 2/2 |
| ✓ | Real clinic photos Own-hosted team portrait photos of the practice's dentists [boris-mezhericky-artsmile-haifa-deepen-11] | 2/2 |
| ✓ | Service list published [s2] | 3/3 |
| ✓ | Clear contact details [s1] [s2] | 2/2 |
| ✗ | English website version Site has a Russian version; no English version detected. [s2] | 0/2 |
| ✓ | Address and map published [s1] [s2] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Price sweep 2026-09-03: art-smile.co.il re-checked directly — no price-list page or figures found. [s2] | 0/3 |
| ✗ | Cleaning price listed No price list anywhere on the site [boris-mezhericky-artsmile-haifa-deepen-12] [boris-mezhericky-artsmile-haifa-deepen-2] [boris-mezhericky-artsmile-haifa-deepen-3] | 0/2 |
| ✗ | Filling price listed No filling price on any checked page [boris-mezhericky-artsmile-haifa-deepen-4] [boris-mezhericky-artsmile-haifa-deepen-3] | 0/2 |
| ✗ | Crown price listed No crown/veneer price on any checked page [boris-mezhericky-artsmile-haifa-deepen-13] [boris-mezhericky-artsmile-haifa-deepen-3] | 0/2 |
| ✗ | Implant price listed Implants page is a title-only stub with no price [boris-mezhericky-artsmile-haifa-deepen] [boris-mezhericky-artsmile-haifa-deepen-3] | 0/2 |
| ✗ | Consultation price listed No consultation fee mentioned anywhere on the site [boris-mezhericky-artsmile-haifa-deepen-14] [boris-mezhericky-artsmile-haifa-deepen-3] | 0/2 |
| ✗ | X-ray / imaging price listed 3D/CBCT page is a title-only stub; no imaging price anywhere [boris-mezhericky-artsmile-haifa-deepen-6] [boris-mezhericky-artsmile-haifa-deepen-3] | 0/2 |
Reputation & Reviews
1.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ? | Google rating (Bayesian-adjusted) As of 2026-09-03, live Google Maps listing (browser): the place page for "Rofe Shinayim be-Haifa Mezhericky Boris" (Hebrew for "dentist in Haifa, Mezhericky Boris") at Moriah Ave 40, Haifa (phone +972 4-851-1571, website art-smile.co.il — all matching the card) shows no star rating and no reviews at all, only a "Write a review" prompt. Honest zero-review listing, so no rating exists to record. [sm] | 0/6 |
| ✗ | Google review volume As of 2026-09-03, live Google Maps listing (browser): zero reviews on the place page. [sm] | 0/3 |
| ? | Review recency The clinic's Google Business listing was reopened on 2026-09-03 and still carries no reviews at all - no rating widget, no star histogram, no review block, and no Reviews tab. With nothing to read there is nothing to assess, so this criterion stays null rather than being scored as a negative. [sm] | 0/3 |
| ? | Clinic responds to reviews The clinic's Google Business listing was reopened on 2026-09-03 and still carries no reviews at all - no rating widget, no star histogram, no review block, and no Reviews tab. With nothing to read there is nothing to assess, so this criterion stays null rather than being scored as a negative. [sm] | 0/2 |
| ? | No recurring complaints The clinic's Google Business listing was reopened on 2026-09-03 and still carries no reviews at all - no rating widget, no star histogram, no review block, and no Reviews tab. With nothing to read there is nothing to assess, so this criterion stays null rather than being scored as a negative. [sm] | 0/2 |
| ? | No suspicious review patterns The clinic's Google Business listing was reopened on 2026-09-03 and still carries no reviews at all - no rating widget, no star histogram, no review block, and no Reviews tab. With nothing to read there is nothing to assess, so this criterion stays null rather than being scored as a negative. [sm] | 0/2 |
| ✓ | Active Facebook presence Facebook, Instagram and WhatsApp links published on the clinic site. [s2] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found; not referenced on the site or Google listing [boris-mezhericky-artsmile-haifa-deepen-7] [boris-mezhericky-artsmile-haifa-deepen-15] | 0/0.5 |
| ✓ | Other review platforms WhatClinic ServiceScore 7.2/10 ("Very Good") from 18 interactions. [s1] | 0.5/0.5 |
Medical Infrastructure
7.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) Settled as far as the clinic's own channel allows, and deliberately left null. The site carries a navigation item "Tlat Meimad bi-Refuat Shinayim" (3D in dentistry) which a non-interactive fetch could not read; the page was opened in Chrome on 2026-09-03 and its <main> element contains the heading and nothing else - an empty stub, not a fetch artefact. Several other pages on this site are the same (the implants and whitening pages carry 13 and 12 characters of body text). A page title alone is not a claim about equipment, so no CBCT verdict can be drawn in either direction, and the criterion stays null rather than being guessed from a nav label. [s3] | 0/2 |
| ✓ | Implantology [s2] | 2/2 |
| ✓ | Orthodontics Teeth straightening/orthodontics listed. [s2] | 2/2 |
| ✓ | Oral surgery Oral surgery via referred specialist Dr. Roman Mirochnik. [s2] | 2/2 |
| ✓ | Pediatric dentistry Referred orthodontist treats children as well as adults [boris-mezhericky-artsmile-haifa-deepen-16] | 1.5/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
3.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available The clinic's own site footer publishes a WhatsApp link, wa.me/97248511571, alongside its phone and e-mail. Read in a browser 2026-09-03. [s2] | 2/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken | 0/2.5 |
| ✗ | Pre-visit consultation possible No booking form or online consultation request found on any checked page [boris-mezhericky-artsmile-haifa-deepen-17] | 0/1.5 |
| ✗ | Clear service explanations Most treatment pages are empty stubs; only one of five carries an explanation [boris-mezhericky-artsmile-haifa-deepen-18] [boris-mezhericky-artsmile-haifa-deepen-8] [boris-mezhericky-artsmile-haifa-deepen-19] [boris-mezhericky-artsmile-haifa-deepen-5] | 0/1 |
| ✓ | Convenient opening hours Google Business Profile lists evening closing at 19:00 on five weekdays [boris-mezhericky-artsmile-haifa-deepen-9] | 1.5/1.5 |
AI & Search Visibility
2.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Israel", "English speaking dentist Israel", "dental implants Israel", "emergency dentist Israel", "Israel dental clinic for expats".
| ✓ | Mentioned for: best dentist Israel WhatClinic page-1 snippet "All 6 clinics that provide Dentistry in Haifa" names "Dr Boris Mezhericky Art-Smile". [sqa] | 1/1 |
| ✗ | Mentioned for: English speaking dentist Israel Not present on page 1 (local pack or web results). [sqb] | 0/1 |
| ✗ | Mentioned for: dental implants Israel Not present on page 1 (local pack or web results). [sqc] | 0/1 |
| ✗ | Mentioned for: emergency dentist Israel Not present on page 1 (local pack or web results). [sqd] | 0/1 |
| ✗ | Mentioned for: Israel dental clinic for expats Not present on page 1 (local pack or web results). [sqe] | 0/1 |
| ✓ | Structured data on website Organization entity schema present on the home page [boris-mezhericky-artsmile-haifa-deepen-20] | 1.5/1.5 |
| ? | Google indexing quality | 0/2 |
| ✗ | Dedicated service pages Separate URLs exist per treatment but most carry no substantive text [boris-mezhericky-artsmile-haifa-deepen-21] [boris-mezhericky-artsmile-haifa-deepen-22] [boris-mezhericky-artsmile-haifa-deepen-23] [boris-mezhericky-artsmile-haifa-deepen-24] | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: Google rating (Bayesian-adjusted)
- Reputation & Reviews: Review recency
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: English spoken
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.art-smile.co.il/ |
|---|---|
| Phone | 04-8511571 |
| https://www.facebook.com/profile.php?id=100064117743310 | |
| Google Maps | Map listing |
| Address | Moriah Boulevard 40, Floor 3, Haifa, Israel |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.whatclinic.com/dentists/israel/haifa | City overview listing, address, rating | 2026-09-02 |
| s2 | https://www.art-smile.co.il/ | Own-site home page names this dentist in Hebrew (read 2026-09-10): 'Dr. Boris Mezhericky, dentist for over 40 years ... has run a private clinic since 1990' — Hebrew transliteration of the card's Latin-script 'Boris Mezhericky', which an automated token match could not confirm because the name field is Latin and the page is Hebrew (silent-script). | 2026-09-25 |
| reg1 | https://registries.health.gov.il/Practitioners/2 | Israel MOH Practitioners Registry, dentists filter — 15,532 dentist records, register dated 02/09/2026. Searched live in a browser on 2026-09-02: every dentist licence number, licence type, status and specialist certificate recorded on this card was read from it. | 2026-09-02 |
| sm | https://www.google.com/maps/place/%D7%A8%D7%95%D7%A4%D7%90+%D7%A9%D… | Live Maps listing, address, geo confirmed 2026-09-02; no rating/review count shown on listing | 2026-09-03 |
| sqa | search:best dentist Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqb | search:English speaking dentist Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqc | search:dental implants Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqd | search:emergency dentist Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqe | search:Haifa dental clinic for expats | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| reg3 | https://registries.health.gov.il/Institutions | Israel MOH Institutions Registry, category "dental clinics of corporations" — 1,030 licensed dental clinics, register dated 02/09/2026, read live 2026-09-02. | 2026-09-02 |
| s3 | https://art-smile.co.il/rafuat-shinaim/tlat-mimad | The clinic's own "3D in dentistry" page, rendered in a browser 2026-09-03: the page body contains the heading and nothing else | 2026-09-03 |
| boris-mezhericky-artsmile-haifa-deepen | https://www.art-smile.co.il/hiuh-mushlam/hashtalat-shinaiim | Implants page body contains only the page heading and contact footer, no treatment or price text | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-2 | https://www.art-smile.co.il/briaut-hall-ha-pe/shinaim-v-briaut | General oral-health blog page checked: informational articles, no service prices | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-3 | https://art-smile.co.il/ru/ | Russian version and all 20 pages linked from the site menu read on 2026-09-25: no prices for any treatment | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-4 | https://www.art-smile.co.il/rafuat-shinaim | Non-invasive dentistry landing page checked: near-empty, no prices | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-5 | https://www.art-smile.co.il/hiuh-mushlam/ortodontiya | Orthodontics page is the one exception: one paragraph explains clear-aligner straightening and its benefit | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-6 | https://www.art-smile.co.il/rafuat-shinaim/tlat-mimad | 3D-in-dentistry page body contains only the page heading and contact footer, no equipment description or price | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-7 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Boris%20… | TripAdvisor search for "Boris Mezhericky" on 2026-09-25 returned 12 results (sports centres, galleries and hotels named Boris); none is a dental listing for this clinic | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-8 | https://www.art-smile.co.il/hiuh-mushlam/halbana-shinaiim | Whitening page: title only, no explanatory text | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-9 | https://www.google.com/maps?cid=17420644701706913151&hl=en | Google Business Profile hours (read 2026-09-25): Sunday-Thursday 9:00-19:00, Friday 9:00-14:00 | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-10 | https://www.art-smile.co.il/ | Home page: Dr. Yigal Granot named as oral-medicine/oral-surgery specialist, Dr. Roman Mirochnik as oral & maxillofacial surgery specialist, Dr. Dan Rozner as orthodontics specialist, Dr. Yosef Berger as plastic surgery specialist | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-11 | https://www.art-smile.co.il/ | Home page carries own-hosted named portrait photos for Dr. Boris Mezritsky and the referred specialists (images/Home/boris-m46.webp, vrachi/megerizky.webp, vrachi/rozner.webp etc.), viewed and confirmed as genuine (not stock) portraits | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-12 | https://www.art-smile.co.il/hiuh-mushlam/hashtalat-shinaiim | Implants page checked: title only, no body text, no prices | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-13 | https://www.art-smile.co.il/hiuh-mushlam/ortodontiya | Orthodontics page checked: one explanatory paragraph on clear aligners, no price figures | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-14 | https://www.art-smile.co.il/ | Home page and all checked subpages give only phone/address/email contact details, no consultation price or free-consult offer | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-15 | https://www.art-smile.co.il/ | Home page and seven subpages checked (implants, CBCT, orthodontics, whitening, non-invasive, sports, general-health, gallery): no tripadvisor.com reference; Google listing's website field points only to art-smile.co.il | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-16 | https://www.art-smile.co.il/ | Home page: Dr. Dan Rozner, orthodontics specialist, is described as treating children and adults | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-17 | https://www.art-smile.co.il/ | Every checked page (home and 7 subpages) shows only static phone/address/email contact details in the footer; no booking widget or consultation-request form | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-18 | https://www.art-smile.co.il/hiuh-mushlam/hashtalat-shinaiim | Implants page: title only, no explanatory text | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-19 | https://www.art-smile.co.il/rafuat-shinaim/tlat-mimad | 3D/CBCT page: title only, no explanatory text | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-20 | https://www.art-smile.co.il/ | JSON-LD on the home page: {"@type":"Organization","name":"[Hebrew: dental clinic in Haifa]","url":"https://art-smile.co.il/"} - a business entity, not just a page type | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-21 | https://www.art-smile.co.il/hiuh-mushlam/hashtalat-shinaiim | Implants page: heading only, no content | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-22 | https://www.art-smile.co.il/hiuh-mushlam/halbana-shinaiim | Whitening page: heading only, no content | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-23 | https://www.art-smile.co.il/rafuat-shinaim/tlat-mimad | 3D/CBCT page: heading only, no content | 2026-09-25 |
| boris-mezhericky-artsmile-haifa-deepen-24 | https://www.art-smile.co.il/rafuat-shinaim | Non-invasive dentistry landing page: heading only, no content | 2026-09-25 |
Change History
| Date | Change |
|---|---|
| 2026-09-25 | Re-read on 2026-09-25: the clinic's website (home, implants, 3D/CBCT, orthodontics, whitening, non-invasive-dentistry, sports and general-health pages, gallery) and its Google listing. Recorded: named specializations for the referred surgical, orthodontic and plastic-surgery specialists; genuine own-hosted portrait photos of the clinic's dentists; no prices published for any treatment; no TripAdvisor presence; pediatric orthodontic treatment documented; no online booking or consultation-request form, only static contact details; most treatment pages are empty stubs with only one (orthodontics) carrying an explanation; evening opening hours on the Google listing; Organization-level structured data on the home page; separate but largely content-free treatment pages. Still unverified: on-site X-ray, CBCT and emergency same-day appointments are not documented either way; the listing remains at zero Google reviews. |
| 2026-09-10 | Name-verification pass 2026-09-10: Boris Mezhericky confirmed via own-site Hebrew text (script-mismatch case, read directly). |
| 2026-09-03 | Browser follow-up 2026-09-03: the clinic's "3D in dentistry" page was opened in Chrome and is an empty stub (heading only), so hasCBCT stays null with the finding now recorded on the criterion. contacts.facebook and contacts.email filled in and hasWhatsAppOrLine set true from the clinic's own site footer. |
| 2026-09-03 | Reputation pass 2026-09-03 (browser): the four review criteria were checked and left null - the listing carries no reviews to assess (or, for gottlieb, no listing at all). The finding is now recorded on each criterion rather than only in the verify trail. |
| 2026-09-03 | Price sweep: own site re-checked directly, no price list. Infrastructure: found a "3D in dentistry" nav item whose content a non-interactive fetch cannot retrieve — flagged for a browser check rather than guessed at; hasCBCT stays null. |
| 2026-09-03 | Coverage top-up: Google rating re-checked live on the Maps place page in a browser. The listing genuinely carries no rating and no reviews, so googleRating stays null and googleReviewCount is now an explicit 0 rather than null — an honest zero, not an unread figure. |
| 2026-09-02 | Live Google Maps re-verification (rating/review count/geo/place URL) and live re-check of the 5 canonical aiVisibility search queries for Haifa. |
| 2026-09-02 | Initial data collection for the Israel Dental Transparency & Trust Index: verified via clinic/aggregator websites; Google Maps ratings could not be independently confirmed (no live place URL reachable) so left null; Ministry of Health dentist registry confirmed SPA-blocked. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.