Perfect Smile (Dr. Ilan Shlesinger)
According to our open methodology, this clinic scored 49.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #13 of 18 ranked clinics · Last checked: 25 September 2026
49.4/100
Positions by Rating Profile
- Overall Transparency & Trust#1349.4/100
- Best for Expats#1245.5/100
- Best for Dental Implants#1142.2/100
- Best for Emergency Dental Care#645.6/100
- Best Price Transparency#840.3/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#948.5/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
General and orthodontic dental practice on Haifa's Moria medical strip run by Dr. Ilan Shlesinger, marketing multilingual service (English, Spanish, Arabic, Russian) and accommodating disabled patients.
The card previously recorded that no clinic website existed. It does: perfect-smile.co.il is published on the practice’s own Google Maps listing, which also gives the direct number 04-834-8328. Licensing: the MOH register entry is "Shlesinger Ilan", licence 2-3974, permanent, active, issued 12/11/1984, registered city Haifa, with orthodontics specialist certificate 445 active since 29/07/1990 — which independently confirms the orthodontics half of the card’s specialisation claim. Google Maps re-read 2026-09-02: 3.8 from 26 reviews at Moriah Ave 93, the practice categorised as "orthodontist" and closed Saturday, opening Sunday 08:00 — the ordinary Israeli working week, not a service gap.
Strengths
- Information Transparency: 20 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 2 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; x-ray / imaging price listed)
- Reputation & Reviews: 9 of 20 verifiable points (missing: no recurring complaints; tripAdvisor presence)
- AI & Search Visibility: 2.5 of 8 verifiable points (missing: mentioned for: English speaking dentist Israel; mentioned for: dental implants Israel; mentioned for: emergency dentist Israel; mentioned for: Israel dental clinic for expats; structured data on website)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website The practice publishes a website at perfect-smile.co.il, linked from its own Google Maps listing; opened 2026-09-02. [s3] [sm] | 4/4 |
| ✓ | Dentist names listed The practice's own site names Dr Ilan Shlesinger as its orthodontist. [perfect-smile-haifa-deepen-18] [s2] | 3/3 |
| ✓ | Dentist specializations listed Orthodontics: the practice's own site presents Dr Ilan Shlesinger as a specialist in orthodontics for children, teens and adults, in an orthodontics-only practice. [perfect-smile-haifa-deepen-18] [s2] [perfect-smile-haifa-deepen-3] | 2/2 |
| ✓ | Real clinic photos Own-hosted clinic-tour photo gallery shows the actual waiting room/office [perfect-smile-haifa-deepen] | 2/2 |
| ✓ | Service list published The site has a separate page for each orthodontic treatment and problem it handles. [perfect-smile-haifa-deepen-19] [s2] | 3/3 |
| ✓ | Clear contact details Clinic phone and an emergency mobile on every page of the site, matching the Google listing. [perfect-smile-haifa-deepen-20] [perfect-smile-haifa-deepen-21] [s1] [s2] | 2/2 |
| ✓ | English website version Corrected: the site has an English page linked from its main menu [perfect-smile-haifa-deepen-17] | 2/2 |
| ✓ | Address and map published Moriah Boulevard 93, Haifa, with an embedded map on the site and a pin on the Google listing. [perfect-smile-haifa-deepen-20] [perfect-smile-haifa-deepen-21] [s1] [s2] | 2/2 |
Price Transparency
2 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Braces consultation listed as free; no other prices shown. Price sweep 2026-09-03: perfect-smile.co.il’s own homepage publishes one promotional offer — "Orthodontic diagnostic consultation at half price! ILS 200 (instead of ILS 400)" (translated from the Hebrew) — no other treatment has a published figure. Per rule B a promotional offer is not a standing price list, so pricesPublished stays false. [s2] [s3] | 0/3 |
| ✗ | Cleaning price listed Orthodontics-only specialist practice; no price list on the site [perfect-smile-haifa-deepen-7] | 0/2 |
| ✗ | Filling price listed Orthodontics-only specialist practice; fillings not offered, no price on any checked page [perfect-smile-haifa-deepen-8] | 0/2 |
| ✗ | Crown price listed No crown price on any checked page [perfect-smile-haifa-deepen-9] | 0/2 |
| ✗ | Implant price listed Orthodontics-only specialist practice; implants not offered, no price on any checked page [perfect-smile-haifa-deepen-10] | 0/2 |
| ✓ | Consultation price listed Corrected: the orthodontic diagnosis appointment is priced at 400 NIS (200 NIS for website visitors) [perfect-smile-haifa-deepen-16] | 2/2 |
| ✗ | X-ray / imaging price listed X-rays are mentioned only as a precondition for a full consultation, with no price [perfect-smile-haifa-deepen-4] | 0/2 |
Reputation & Reviews
9 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Re-read live 2026-09-03 and reconciled against the star histogram, which sums exactly to the review count in the place header. Unchanged at 3.8. [sm] | 1/6 |
| ◐ | Google review volume Re-read live 2026-09-03; reproduces to the digit and equals the histogram sum. [sm] | 1/3 |
| ◐ | Review recency Newest review visible on the place page's Reviews tab is 3 months old. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. The bucket is therefore no better than the page proves. [sm] | 1.5/3 |
| ✓ | Clinic responds to reviews The owner has replied to 4 of the 8 reviews visible on the Reviews tab. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. [sm] | 2/2 |
| ✗ | No recurring complaints Two of the eight visible reviews are one-star and they name the same thing - the treating dentist's manner towards patients. One (edited, 3 years) reads "A disgusting person, a terrible doctor to the point of grinding, breaking teeth, and treating him violently. All he cares about is money. His terrible arrogance hurts eve[ryone]"; the other (4 years) reads "A shocking experience. This is said to be zero in human relations. A disdainful and condescending attitude". Two independent reviews on the same theme, on a listing whose histogram carries 7 one-star reviews out of 26 - a 27% negative share, the largest in Israel. No Shabbat- or holiday-hours remark is counted here; neither review mentions one. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. [sm] | 0/2 |
| ✓ | No suspicious review patterns Histogram 18/0/1/0/7 over 26 - sums exactly to the header count, and 100/26 = 3.846 reproduces the published 3.8. A 27% one-star block stands entirely unremoved, dates span 3 months to 4 years, wording is individual, and accounts hold 1 to 205 reviews. Nothing here looks curated in either direction. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. [sm] | 2/2 |
| ✓ | Active Facebook presence Facebook page linked in the site footer [perfect-smile-haifa-deepen-11] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found; not referenced on the site or Google listing [perfect-smile-haifa-deepen-5] [perfect-smile-haifa-deepen-12] | 0/0.5 |
| ✓ | Other review platforms Listed on WhatClinic; no ServiceScore established yet. [s1] [s2] | 0.5/0.5 |
Medical Infrastructure
7 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s2] | 2/2 |
| ✓ | Orthodontics Braces listed. [s2] | 2/2 |
| ? | Oral surgery | 0/2 |
| ✓ | Pediatric dentistry Practice explicitly specializes in orthodontics for children [perfect-smile-haifa-deepen-3] | 1.5/1.5 |
| ✓ | Emergency care A dedicated emergency-only mobile number is published in the site footer [perfect-smile-haifa-deepen-13] | 1.5/1.5 |
| ? | Works with international patients Rule A re-sourcing 2026-09-03: the prior true value (English, Spanish, Arabic, Russian) rested only on a third-party WhatClinic listing. The clinic’s own site has an "English" nav link, but the page behind it is still almost entirely Hebrew with only the opening hours in English — not a clinic-published statement of working with foreign-language patients. Set to null rather than asserted. [s4] | 0/2 |
Communication & Service
4 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken Rule A re-sourcing 2026-09-03: same third-party-only sourcing issue. The clinic’s own "English" page is a near-empty stub (hours only); insufficient to confirm English is spoken, so set to null. [s4] | 0/2.5 |
| ✓ | Pre-visit consultation possible Free braces consultation offered. [s2] | 1.5/1.5 |
| ✓ | Clear service explanations Orthodontic appliance types are explained in plain language [perfect-smile-haifa-deepen-14] | 1/1 |
| ✓ | Convenient opening hours Google Business Profile lists the clinic open on Sunday [perfect-smile-haifa-deepen-6] | 1.5/1.5 |
AI & Search Visibility
2.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Israel", "English speaking dentist Israel", "dental implants Israel", "emergency dentist Israel", "Israel dental clinic for expats".
| ✓ | Mentioned for: best dentist Israel WhatClinic page-1 snippet "All 6 clinics that provide Dentistry in Haifa" names "Perfect Smile". [sqa] | 1/1 |
| ✗ | Mentioned for: English speaking dentist Israel Not present on page 1 (local pack or web results). [sqb] | 0/1 |
| ✗ | Mentioned for: dental implants Israel Not present on page 1 (local pack or web results). [sqc] | 0/1 |
| ✗ | Mentioned for: emergency dentist Israel Not present on page 1 (local pack or web results). [sqd] | 0/1 |
| ✗ | Mentioned for: Israel dental clinic for expats Not present on page 1 (local pack or web results). [sqe] | 0/1 |
| ✗ | Structured data on website Only page-type structured data found, no business-entity schema [perfect-smile-haifa-deepen-15] | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages Separate substantive pages exist for each orthodontic topic [perfect-smile-haifa-deepen-2] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: English spoken
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.perfect-smile.co.il/ |
|---|---|
| Phone | 04-834-8328 |
| Google Maps | Map listing |
| Address | Sderot Moriya 93, Haifa, Israel |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.whatclinic.com/dentists/israel/haifa | City overview listing, address | 2026-09-02 |
| s2 | https://www.whatclinic.com/dentists/israel/haifa/perfect-smile | Dentist name, services, languages, rating status | 2026-09-02 |
| reg1 | https://registries.health.gov.il/Practitioners/2 | Israel MOH Practitioners Registry, dentists filter — 15,532 dentist records, register dated 02/09/2026. Searched live in a browser on 2026-09-02: every dentist licence number, licence type, status and specialist certificate recorded on this card was read from it. | 2026-09-02 |
| sm | https://www.google.com/maps/place/%D7%93%22%D7%A8+%D7%90%D7%99%D7%9… | Live Google Maps place listing, reopened on its Reviews tab 2026-09-03: rating 3.8 (26 reviews), star histogram and the 8 most relevant reviews | 2026-09-03 |
| sqa | search:best dentist Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqb | search:English speaking dentist Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqc | search:dental implants Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqd | search:emergency dentist Haifa | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| sqe | search:Haifa dental clinic for expats | AI/search visibility scout 2026-09-02 | 2026-09-02 |
| reg3 | https://registries.health.gov.il/Institutions | Israel MOH Institutions Registry, category "dental clinics of corporations" — 1,030 licensed dental clinics, register dated 02/09/2026, read live 2026-09-02. | 2026-09-02 |
| s3 | https://www.perfect-smile.co.il/ | Own-site home page names this dentist in Hebrew (read 2026-09-10): 'Dr. Ilan Shlesinger, orthodontist, specialist in orthodontics in Haifa'; page also links the practitioner's own LinkedIn profile 'il.linkedin.com/in/ilan-schlesinger-...' (alternate Latin transliteration 'Schlesinger'). Script-mismatch case the automated matcher could not confirm from Hebrew body text alone. | 2026-09-25 |
| s4 | https://www.perfect-smile.co.il/english/ | The site’s own "English" nav link, checked 2026-09-03 — the page it leads to is still predominantly Hebrew, with only the office hours given in English; not a substantive English-language offering (consistent with englishVersion: false). | 2026-09-25 |
| perfect-smile-haifa-deepen | https://www.perfect-smile.co.il/%d7%a1%d7%99%d7%95%d7%a8-%d7%91%d7%… | "Clinic tour" page photo, viewed and confirmed as a genuine (not stock) snapshot of the waiting-room interior with desk, plant and chairs | 2026-09-25 |
| perfect-smile-haifa-deepen-2 | https://www.perfect-smile.co.il/%d7%94%d7%9e%d7%99%d7%9b%d7%a9%d7%9… | The site menu carries dozens of separate, substantive pages (appliance types, children's orthodontics, adults' orthodontics, invisible braces, crowded teeth, open bite etc.), not one generic list | 2026-09-25 |
| perfect-smile-haifa-deepen-3 | https://www.perfect-smile.co.il/%d7%90%d7%95%d7%93%d7%95%d7%aa/ | About page: Dr. Ilan Shlesinger is described as a specialist in orthodontics for children, teens and adults; dedicated pages exist for "orthodontics for children and teens" and "orthodontics for children" | 2026-09-25 |
| perfect-smile-haifa-deepen-4 | https://www.perfect-smile.co.il/%d7%a6%d7%95%d7%a8-%d7%a7%d7%a9%d7%a8/ | Footer disclaimer on every page: the free WhatsApp triage is given "with reservation since no X-rays or clinical exam were done" - no X-ray price stated | 2026-09-25 |
| perfect-smile-haifa-deepen-5 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Ilan%20S… | TripAdvisor search for "Ilan Schlesinger" on 2026-09-25 returned 12 results (Israeli places named Ilan, tour guides, galleries and hotels); none is a dental listing for this clinic | 2026-09-25 |
| perfect-smile-haifa-deepen-6 | https://www.google.com/maps?cid=17365344889077575248&hl=en | Google Business Profile hours (read 2026-09-25): Sunday and Monday 8:00-12:00; no weekday closes at 19:00 or later | 2026-09-25 |
| perfect-smile-haifa-deepen-7 | https://www.perfect-smile.co.il/%d7%94%d7%9e%d7%99%d7%9b%d7%a9%d7%9… | Orthodontic-appliance page explains brackets, wires, retainers and Invisalign in detail with no price figures; cleaning is not a service this specialist offers | 2026-09-25 |
| perfect-smile-haifa-deepen-8 | https://www.perfect-smile.co.il/%d7%90%d7%95%d7%93%d7%95%d7%aa/ | About page describes the practice as exclusively orthodontic since 1990, with no general dentistry services or prices | 2026-09-25 |
| perfect-smile-haifa-deepen-9 | https://www.perfect-smile.co.il/%d7%a6%d7%95%d7%a8-%d7%a7%d7%a9%d7%a8/ | Contact page gives only phone, address and a generic inquiry form; no price figures | 2026-09-25 |
| perfect-smile-haifa-deepen-10 | https://www.perfect-smile.co.il/%d7%90%d7%95%d7%93%d7%95%d7%aa/ | About page describes the practice as exclusively orthodontic; no implant service or price mentioned anywhere on the site | 2026-09-25 |
| perfect-smile-haifa-deepen-11 | https://www.perfect-smile.co.il/ | Site footer and every checked page link facebook.com/drschlesingerilan | 2026-09-25 |
| perfect-smile-haifa-deepen-12 | https://www.perfect-smile.co.il/ | Home, clinic-tour, contact, equipment and about pages checked: no tripadvisor.com reference; Google listing's website field points only to perfect-smile.co.il | 2026-09-25 |
| perfect-smile-haifa-deepen-13 | https://www.perfect-smile.co.il/%d7%a6%d7%95%d7%a8-%d7%a7%d7%a9%d7%a8/ | Footer on every page: mobile for emergencies only: 050-5340200 | 2026-09-25 |
| perfect-smile-haifa-deepen-14 | https://www.perfect-smile.co.il/%d7%94%d7%9e%d7%99%d7%9b%d7%a9%d7%9… | Equipment page explains brackets, wires, rubber bands, retainers, palate expanders, functional appliances and Invisalign, what each does and how it is used | 2026-09-25 |
| perfect-smile-haifa-deepen-15 | https://www.perfect-smile.co.il/ | JSON-LD across all checked pages contains only WebSite, WebPage, BreadcrumbList, ImageObject, SearchAction, ReadAction types; no Dentist/Organization/LocalBusiness entity | 2026-09-25 |
| perfect-smile-haifa-deepen-16 | https://www.perfect-smile.co.il/ | Home page: website-visitor offer — orthodontic diagnosis appointment at half price, 200 ₪ (instead of 400 ₪) | 2026-09-25 |
| perfect-smile-haifa-deepen-17 | https://www.perfect-smile.co.il/english/ | English page in the site's main menu (read 2026-09-25): office hours, appointment and cancellation policy and treatment-fee policy, written in English | 2026-09-25 |
| perfect-smile-haifa-deepen-18 | https://www.perfect-smile.co.il/ | Home page (read 2026-09-30) presents Dr. Ilan Shlesinger, orthodontist and specialist in orthodontics and jaw alignment, as the dentist of the practice, founded in Haifa in 1983 | 2026-09-30 |
| perfect-smile-haifa-deepen-19 | https://www.perfect-smile.co.il/ | Site menu (read 2026-09-30) has separate pages for Invisalign clear aligners, orthodontics for adults, orthodontics for children and teens, orthodontic appliances, invisible (lingual) braces, fast orthodontics, aligners, and for crowding, crossbite, spacing, open bite, protruding teeth and a prominent lower jaw | 2026-09-30 |
| perfect-smile-haifa-deepen-20 | https://www.perfect-smile.co.il/ | Every page (read 2026-09-30) shows phone 04-8348328 and an emergency-only mobile 050-5340200, and embeds Google maps for the Haifa clinic at Moriah Boulevard 93 and the practice's other locations at Goshen Boulevard 12, Kiryat Motzkin, and KKL Boulevard 96, Karmiel | 2026-09-30 |
| perfect-smile-haifa-deepen-21 | https://www.google.com/maps?cid=17365344889077575248&hl=en | Google listing read on 2026-09-30: address Moriah Ave 93, Haifa, with its map pin; phone +972 4-834-8328; website perfect-smile.co.il | 2026-09-30 |
Change History
| Date | Change |
|---|---|
| 2026-09-30 | Re-read 2026-09-30 on the practice's own website and Google listing: dentist name, specialization (orthodontics only, not general dentistry), service list, contacts and address now rest on its own pages. |
| 2026-09-25 | Re-read on 2026-09-25: the clinic's website (home, clinic tour, contact, equipment, about, English, children's orthodontics, getting-started and several topic pages) and its Google listing. Corrected: the site has an English page in its main menu, and it publishes a price for the orthodontic diagnosis appointment (400 NIS, 200 NIS for website visitors). Recorded: a genuine own-hosted photo of the waiting room; no other prices published (the practice is orthodontics-only); a Facebook page; no TripAdvisor presence; orthodontic treatment for children explicitly documented; a dedicated emergency-only phone number; plain-language explanations of orthodontic appliances; Sunday opening hours on the Google listing; no business-entity structured data; many dedicated topic pages. Still unverified: on-site X-ray/CBCT equipment (diagnostic X-rays are taken by referral) and whether extractions are performed at the practice. |
| 2026-09-10 | Name-verification pass 2026-09-10: Ilan Shlesinger confirmed via own-site Hebrew text plus a linked personal LinkedIn profile using an alternate Latin spelling. |
| 2026-09-03 | Reputation pass 2026-09-03 (browser): the Google Maps place page was reopened on its Reviews tab and reviewRecency, respondsToReviews, recurringComplaints and suspiciousReviewPatterns were assessed for the first time (all four were null). Rating and review count re-read and reconciled against the star histogram. |
| 2026-09-03 | Rule A re-sourcing: worksWithForeigners and englishSpoken were sourced only to a third-party WhatClinic language list; the clinic’s own "English" page is a near-empty stub (hours only), so both are set to null. Price sweep: the only figure on-site is a promotional half-price consultation offer, which per rule B does not count as a published price — pricesPublished and consultationPriceListed both stay/are set false with the promo now disclosed in the notes. |
| 2026-09-02 | Live Google Maps re-verification (rating/review count/geo/place URL) and live re-check of the 5 canonical aiVisibility search queries for Haifa. |
| 2026-09-02 | Initial data collection for the Israel Dental Transparency & Trust Index: verified via clinic/aggregator websites; Google Maps ratings could not be independently confirmed (no live place URL reachable) so left null; Ministry of Health dentist registry confirmed SPA-blocked. |
A question or a correction?
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