Israel Dental Rating Israel Dental Transparency & Trust Index

Dr. Michael Etinger

According to our open methodology, this clinic scored 35/100 for transparency, reputation, service accessibility, and digital visibility.

Overall rank: #17 of 18 ranked clinics · Last checked: 25 September 2026

35/100

Positions by Rating Profile

  • Overall Transparency & Trust#1735/100
  • Best for Expats#1731.5/100
  • Best for Dental Implants#1533.2/100
  • Best for Emergency Dental Care#833.6/100
  • Best Price Transparency#1528.2/100
  • Best English-speaking Clinicsnot ranked
  • Best for Families / Childrennot ranked
  • Sleep Dentistry (GA / deep sedation)not ranked

General Anaesthesia & Deep Sedation

Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.

  • ? General anaesthesia / deep sedation (sleep dentistry) — Not verified

See all clinics offering sleep dentistry →

Summary

Multi-dentist practice in central Jerusalem led by Dr. Michael Etinger (conservative, cosmetic and restorative dentistry), with an oral surgeon (Dr. Ohad Shahar) and periodontist (Dr. Shany Samuel) also on staff, using CEREC CAD/CAM and an operating microscope.

No independent clinic website was found, and this was re-confirmed against the clinic’s own Google Maps listing on 2026-09-02, which publishes no website. The direct number on that listing is 054-561-6902. Licensing: all three named dentists are on the MOH register — "Etinger Michael" 2-111845 (no specialist certificate, consistent with the general and restorative scope claimed), "Shahar Ohad-Haim" 2-85261 with an oral and maxillofacial surgery certificate, and "Samuel Shany" 2-93075 with a periodontics certificate, both of which match the roles the profile states. Dr Shahar also appears on the WhatClinic rosters of two other clinics in this index; the register holds exactly one dentist of that name, and a visiting oral surgeon working across several practices is ordinary in Israel, so the attribution is recorded on each card without claiming exclusivity. Google Maps re-read 2026-09-02: 4.5 from 12 reviews at Shmu’el ha-Nagid St 7 — unchanged.

Strengths

  • No red flags identified in public sources.

Weaknesses

  • Price Transparency: 2 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; x-ray / imaging price listed)
  • AI & Search Visibility: 1 of 7 verifiable points (missing: mentioned for: best dentist Israel; mentioned for: English speaking dentist Israel; mentioned for: dental implants Israel; mentioned for: Israel dental clinic for expats; google indexing quality)

Score Breakdown

Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).

Information Transparency

9 / 20

Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.

✗ Has a working website Confirmed on the clinic’s own Google Maps listing, re-read 2026-09-02: the listing carries no website field at all (Google offers the "add a website" prompt). The WhatClinic profile lists none either. [s1] [s2] [sm] 0/4
✓ Dentist names listed The clinic's own Facebook page and Google listing are titled with the dentist's name, Dr Michael Etinger; the WhatClinic profile additionally lists Dr Ohad Shahar and Dr Shany Samuel. [michael-etinger-jerusalem-deepen-6] [michael-etinger-jerusalem-deepen-7] [s2] 3/3
? Dentist specializations listed Neither the clinic's Facebook page (About section and posts) nor its Google listing states a specialization or qualification for the dentist. 0/2
✓ Real clinic photos Business-uploaded Google listing photo shows real in-office equipment [michael-etinger-jerusalem-deepen] 2/2
? Service list published No concrete treatment list on the clinic's own channels: its Facebook About section mentions only microscope-assisted treatment and same-day CEREC crowns. 0/3
✓ Clear contact details The Google listing gives 054-561-6902; the clinic's Facebook page gives 054-493-0928, WhatsApp 058-493-0928 and the e-mail dr.etinger@gmail.com. [michael-etinger-jerusalem-deepen-6] [michael-etinger-jerusalem-deepen-7] [s1] [s2] 2/2
✗ English website version The clinic has no website: its Google listing carries no website field, and the address named on its Facebook page, microdental.co.il, no longer resolves. [michael-etinger-jerusalem-deepen-7] [michael-etinger-jerusalem-deepen-8] 0/2
✓ Address and map published Shmuel HaNagid 7, Jerusalem, on the clinic's Google listing (with its pin) and Facebook page. [michael-etinger-jerusalem-deepen-7] [michael-etinger-jerusalem-deepen-6] [s1] [s2] 2/2

Price Transparency

2 / 15

Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.

✗ Prices or price ranges published No website; neither the clinic's Google listing nor its Facebook page (About section and every post of the past year) publishes a price list. [michael-etinger-jerusalem-deepen-9] [michael-etinger-jerusalem-deepen-7] [s2] 0/3
✗ Cleaning price listed No website; neither the clinic's Google listing nor its Facebook page (About section and every post of the past year) publishes this price. [michael-etinger-jerusalem-deepen-9] [michael-etinger-jerusalem-deepen-7] [michael-etinger-jerusalem-deepen-3] 0/2
✗ Filling price listed No website; neither the clinic's Google listing nor its Facebook page (About section and every post of the past year) publishes this price. [michael-etinger-jerusalem-deepen-9] [michael-etinger-jerusalem-deepen-7] [michael-etinger-jerusalem-deepen-3] 0/2
✗ Crown price listed No website; neither the clinic's Google listing nor its Facebook page (About section and every post of the past year) publishes this price. [michael-etinger-jerusalem-deepen-9] [michael-etinger-jerusalem-deepen-7] [michael-etinger-jerusalem-deepen-3] 0/2
✗ Implant price listed No website; neither the clinic's Google listing nor its Facebook page (About section and every post of the past year) publishes this price. [michael-etinger-jerusalem-deepen-9] [michael-etinger-jerusalem-deepen-7] [michael-etinger-jerusalem-deepen-3] 0/2
✓ Consultation price listed Corrected: the clinic's Facebook page offers a preliminary, non-binding online consultation free of charge (post of 2026-02-01). [michael-etinger-jerusalem-deepen-10] 2/2
✗ X-ray / imaging price listed No website; neither the clinic's Google listing nor its Facebook page (About section and every post of the past year) publishes this price. [michael-etinger-jerusalem-deepen-9] [michael-etinger-jerusalem-deepen-7] [michael-etinger-jerusalem-deepen-3] 0/2

Reputation & Reviews

12.5 / 20

Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.

◐ Google rating (Bayesian-adjusted) Re-read live 2026-09-03 and reconciled against the star histogram, which sums exactly to the review count in the place header. Unchanged at 4.5. [sm] 3/6
◐ Google review volume Re-read live 2026-09-03; reproduces to the digit and equals the histogram sum. [sm] 0.5/3
◐ Review recency Newest review visible on the place page's Reviews tab is 8 months old. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. The bucket is therefore no better than the page proves. [sm] 1.5/3
✓ Clinic responds to reviews The owner has replied to 4 of the 8 reviews visible on the Reviews tab. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. [sm] 2/2
✓ No recurring complaints The only sub-five entry among the eight visible is a three-star with no text at all; the histogram's single one-star was not surfaced. There is nothing to record as a pattern, on a base of 12 reviews. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. [sm] 2/2
✓ No suspicious review patterns Histogram 10/0/1/0/1 over 12 - sums exactly to the header count, and 54/12 = 4.5 reproduces the published 4.5 exactly. The one-star and three-star stand unremoved, dates span 8 months to 8 years - an unusually wide spread and the opposite of a burst - and accounts hold 2 to 113 reviews. Twelve reviews is a thin base and is named as such. Read on the Google Maps place page's Reviews tab on 2026-09-03. The sample is in Google's relevance order; a newest-first list was not available. [sm] 2/2
✓ Active Facebook presence The clinic's own Facebook page, "Dr. Michael Etinger - advanced dentistry", at the same Jerusalem address. [michael-etinger-jerusalem-deepen-9] 1/1
✗ TripAdvisor presence No TripAdvisor listing found; the clinic has no website or social link to check further [michael-etinger-jerusalem-deepen-2] [michael-etinger-jerusalem-deepen-5] 0/0.5
✓ Other review platforms WhatClinic ServiceScore 6.6/10, 40 interactions; 4.9/5 from 8 reviews. [s1] [s2] 0.5/0.5

Medical Infrastructure

5.5 / 15

The range of publicly documented equipment and services. This measures documented availability, not clinical quality.

? On-site X-ray 0/2
? CBCT (3D imaging) 0/2
✓ Implantology [s2] 2/2
? Orthodontics 0/2
✓ Oral surgery Dr Ohad Shahar, oral surgeon, on staff. [s2] 2/2
? Pediatric dentistry 0/1.5
✓ Emergency care Emergency services listed. [s2] 1.5/1.5
? Works with international patients 0/2

Communication & Service

1.5 / 10

How easy it is to contact the clinic, get answers, and book - especially for international patients.

? WhatsApp / LINE available 0/2
? Response speed 0/1.5
? English spoken 0/2.5
? Pre-visit consultation possible 0/1.5
? Clear service explanations 0/1
✓ Convenient opening hours Google Business Profile lists evening closing at 19:00 on two weekdays [michael-etinger-jerusalem-deepen-4] 1.5/1.5

AI & Search Visibility

1 / 10

Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Israel", "English speaking dentist Israel", "dental implants Israel", "emergency dentist Israel", "Israel dental clinic for expats".

✗ Mentioned for: best dentist Israel Not present on page 1 of web results. [sqa] 0/1
✗ Mentioned for: English speaking dentist Israel Not present on page 1 (local pack or web results). [sqb] 0/1
✗ Mentioned for: dental implants Israel Not present on page 1 of web results. [sqc] 0/1
✓ Mentioned for: emergency dentist Israel Named directly in WhatClinic's "All 4 Emergency Dentist Consultation Clinics in Jerusalem" list: "Dr. Michael Etinger". [sqd] 1/1
✗ Mentioned for: Israel dental clinic for expats Not present on page 1 (local pack or web results). [sqe] 0/1
? Structured data on website 0/1.5
✗ Google indexing quality The clinic has no website of its own; a name-and-city web search on 2026-10-05 lists only directory, news and third-party pages. [michael-etinger-jerusalem-av4] 0/2
? Dedicated service pages 0/1.5

Licensing & Credentials

Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.

Clinic operating licence: not checked against public sources yet — unverified, no penalty

Dentists & professional licences

DentistSpecializationLicence No.
Michael Etinger [s2] [reg1]Conservative, cosmetic and restorative dentistry2-111845
Ohad Shahar [s2] [reg1]Oral and maxillofacial surgeon2-85261
Shany Samuel [s2] [reg1]Periodontist2-93075

Red Flags

No red flags identified in the public sources we reviewed.

Data We Could Not Verify

  • Information Transparency: Dentist specializations listed
  • Information Transparency: Service list published
  • Medical Infrastructure: On-site X-ray
  • Medical Infrastructure: CBCT (3D imaging)
  • Medical Infrastructure: Orthodontics
  • Medical Infrastructure: Pediatric dentistry
  • Medical Infrastructure: Works with international patients
  • Communication & Service: WhatsApp / LINE available
  • Communication & Service: Response speed
  • Communication & Service: English spoken
  • Communication & Service: Pre-visit consultation possible
  • Communication & Service: Clear service explanations
  • AI & Search Visibility: Structured data on website
  • AI & Search Visibility: Dedicated service pages

Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.

Contact Information

Phone054-561-6902
Facebookhttps://www.facebook.com/dr.etinger/
Google MapsMap listing
Address7 Shmuel Ha-Nagid St., Jerusalem, Israel

Contact details are provided for identification only and may change; verify with the clinic directly.

Sources

IDSourceWhat it supportsAccessed
s1https://www.whatclinic.com/dentists/israel/jerusalemCity overview listing, address, rating summary2026-09-02
s2https://www.whatclinic.com/dentists/israel/jerusalem/dr-michael-eti…Dentist roster, services, rating detail2026-09-02
reg1https://registries.health.gov.il/Practitioners/2Israel MOH Practitioners Registry, dentists filter — 15,532 dentist records, register dated 02/09/2026. Searched live in a browser on 2026-09-02: every dentist licence number, licence type, status and specialist certificate recorded on this card was read from it.2026-09-02
smhttps://www.google.com/maps/place/%D7%93%22%D7%A8+%D7%9E%D7%99%D7%9…Live Google Maps place listing, reopened on its Reviews tab 2026-09-03: rating 4.5 (12 reviews), star histogram and the 8 most relevant reviews2026-09-03
sqasearch:best dentist JerusalemAI/search visibility scout 2026-09-022026-09-02
sqbsearch:English speaking dentist JerusalemAI/search visibility scout 2026-09-022026-09-02
sqcsearch:dental implants JerusalemAI/search visibility scout 2026-09-022026-09-02
sqdsearch:emergency dentist JerusalemAI/search visibility scout 2026-09-022026-09-02
sqesearch:Jerusalem dental clinic for expatsAI/search visibility scout 2026-09-022026-09-02
reg3https://registries.health.gov.il/InstitutionsIsrael MOH Institutions Registry, category "dental clinics of corporations" — 1,030 licensed dental clinics, register dated 02/09/2026, read live 2026-09-02.2026-09-02
michael-etinger-jerusalem-deepenhttps://www.google.com/maps?cid=3345755947148156337&hl=enGoogle listing photo (uploaded 2016, business source), viewed and confirmed as a genuine photo of a chairside CAD/CAM scanning unit inside the clinic, not stock2026-09-25
michael-etinger-jerusalem-deepen-2https://www.tripadvisor.com/TypeAheadJson?action=API&query=Michael%…TripAdvisor search for "Michael Etinger" on 2026-09-25 returned 12 results (places, attractions and hotels named Michael); none is a dental listing for this clinic2026-09-25
michael-etinger-jerusalem-deepen-3https://www.google.com/maps?cid=3345755947148156337&hl=enGoogle Business Profile has no website field and no price list; listing carries only category, hours, photos and reviews2026-09-25
michael-etinger-jerusalem-deepen-4https://www.google.com/maps?cid=3345755947148156337&hl=enGoogle Business Profile hours (read 2026-09-25): Tuesday and Wednesday 10:00-19:002026-09-25
michael-etinger-jerusalem-deepen-5https://www.google.com/maps?cid=3345755947148156337&hl=enGoogle Business Profile has no website field and no TripAdvisor link2026-09-25
michael-etinger-jerusalem-deepen-6https://www.facebook.com/dr.etinger/about_contact_and_basic_infoFacebook page "Dr. Michael Etinger - advanced dentistry" (read 2026-09-30), contact section: address Shmuel HaNagid 7, Jerusalem; phone +972 54-493-0928; e-mail dr.etinger@gmail.com; category Doctor. Its About text names a website, microdental.co.il, and gives 0544-930928 and 0584-930928 for booking2026-09-30
michael-etinger-jerusalem-deepen-7https://www.google.com/maps?cid=3345755947148156337&hl=enGoogle listing read on 2026-09-30, titled with the dentist's name (Dr. Michael Etinger, advanced dentistry): address Shmu'el ha-Nagid St 7, Jerusalem, with its map pin; phone +972 54-561-6902; no website field and no price list2026-09-30
michael-etinger-jerusalem-deepen-8http://microdental.co.il/The website named in the clinic's Facebook About section, microdental.co.il, does not resolve (no DNS record) on 2026-09-302026-09-30
michael-etinger-jerusalem-deepen-9https://www.facebook.com/dr.etinger/Facebook page "Dr. Michael Etinger - advanced dentistry" (read 2026-09-30): About section and every post of the past year (one post, 2026-02-01; the posts before it date from 2023 and 2022) carry no price list and no price for any treatment2026-09-30
michael-etinger-jerusalem-deepen-10https://www.facebook.com/dr.etinger/posts/pfbid02PJg1opaCXodVudUUY3…Facebook post of 2026-02-01: patients can describe their problem and upload photos through a linked form for a preliminary, non-binding consultation, which is free of charge at this stage2026-09-30
michael-etinger-jerusalem-av4search:"Dr. Michael Etinger" Jerusalem dentistWeb search run on 2026-10-05 (English, US results) for the clinic's name and city: 10 results listed. no page of an own site: WhatClinic pages list the clinic among others. Listed: ten WhatClinic category pages.2026-10-05

Change History

DateChange
2026-10-05Google indexing quality measured as poor after a name-and-city web search on 2026-10-05 (no website of its own, none listed).
2026-09-30Re-read 2026-09-30 on the clinic's Google listing and its Facebook page: dentist name, contacts, address, the absence of a website and of a price list now rest on them; a free preliminary online consultation was recorded; specializations and service list set to unknown, since neither channel states them; Facebook presence recorded.
2026-09-25Re-read on 2026-09-25: the clinic has no website on record and its Google listing carries no website field, so only the Google Business Profile was read. Recorded: a genuine business-uploaded photo of in-office equipment; no prices published anywhere reachable (no website, no prices on the Google listing); no TripAdvisor presence; evening opening hours on the Google listing. Still unverified: Facebook presence, on-site equipment, service scope and communication channels remain unverifiable without a website or social-media page to read.
2026-09-03Reputation pass 2026-09-03 (browser): the Google Maps place page was reopened on its Reviews tab and reviewRecency, respondsToReviews, recurringComplaints and suspiciousReviewPatterns were assessed for the first time (all four were null). Rating and review count re-read and reconciled against the star histogram.
2026-09-03Price sweep: reconfirmed no clinic website exists to check for a price page; pricesPublished stays false.
2026-09-02Live Google Maps re-verification (rating/review count/geo/place URL) and live re-check of the 5 canonical aiVisibility search queries for Jerusalem.
2026-09-02Initial data collection for the Israel Dental Transparency & Trust Index: verified via clinic/aggregator websites; Google Maps ratings could not be independently confirmed (no live place URL reachable) so left null; Ministry of Health dentist registry confirmed SPA-blocked.

A question or a correction?

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